Franchise System

Sixt Franchise expansion started in 1998, with the initial focus to create a car rental network in Europe

Sixt Franchise network today comprises partners in 100+ markets globally in all geographic areas including the Americas

Sixt Franchise partners' fleets exceed 120,000 vehicles and generate more than EUR 500 Mio in annual rental revenues

Sixt Franchise Department runs offices in Munich, Fort Lauderdale, Seoul and comprises 50+ dedicated managers

Sixt Franchise system offers a variety of value-creating benefits such as a globally trusted brand, strong reservation flow, 100+ websites and sustainable customer relations

The Sixt Franchise system fosters partners' sustainable growth with a strong focus on profitability, innovation, quality and customer excitement


From 0 to Sixt

We have made it easy to start your Sixt Franchise. There are six straightforward steps to get you up and running.

Submit Franchise Application

It takes just a few minutes to fill in our franchise application form.

Review Franchise Disclosure Document

Review the detailed terms & conditions of becoming a Sixt Franchise partner. Get contacted by our Business Development Department, advising you during your first steps.

Submit a strategic business plan and set up meeting to get to know each other

As soon as your plan is accepted, we will put together your contract.

Sign the Franchise Agreement and pay initial fee

After signing the Franchise Agreement we will develop an implementation plan together. Team up with our experts and set up your new Sixt Franchise.

Implementation Process

Benefit from several trainings and workshops in your country as well as in our high-tech training academy in Munich by our Sixt experts.

Grand Opening – Go Live with your first Sixt location

Celebrate the Grand Opening of Sixt rent a car in your market.

Benefits & Support

The Toolbox

We want your Franchise to be successful and we’ll do everything we can to help make sure that it is. You’ll get a full-service package that puts you straight into pole position. And a partner that keeps you ahead of the pack.

Start-up support

We’ll assist you in finding the perfect size and mix of your fleet and in planning your business and investment.

Sixt Training Academy

We’ll give your team full training in running car rental the Sixt way. We’ve been fine-tuning our methods for over 100 years, so we have some valuable insights to share.

Sixt Fashion Store

Before you open your doors, we’ll make sure your team looks and feels “Sixt” through and through. Our uniforms are modern and comfortable. Your employees will be happy; your customers will be impressed.

Sixt Promotion Pool

No-one gives you a better shot at success than Sixt. Our Promotion Pool is an online portal to all the marketing materials you’ll ever need. Everything you require to professionally promote your business.

Sixt Leisure Department

Connect with travel businesses from around the world and tap into the biggest market of car hire customers. We’re partnered with major tourism bodies like ASTA and ABTA. That means your interests are represented at every international trade show in the global travel market.

Google Internet Marketing

As part of the Sixt system, you’ll benefit from our online advertising efforts, meaning your presence on the web will be optimized and amplified.

Operations Management and Consulting

Our International Franchise Managers consult you in all operational and strategic aspects of your business. International Franchise Managers will regularly arrange visits to your country and will support you from the Sixt headquarters.

30-Second Booking

Our internet booking system is cutting edge. A customer will be able to make a booking with you in less than 30 seconds. That’s a level of convenience that brings them back again. And again.

Airline Partners

Sixt has teamed up with 90 of the world’s major airlines to make sure that your customers can make the most of their loyalty programmes. That’s over 250 million frequent flyers.

Perfect Point-of-Rental

We continually refine the Sixt “at counter” experience, to make it attractive to your customers and efficient for your team. Whenever the next innovation in our industry arises, you’ll be the first to know. By partnering with Sixt, you may even lead it yourself.

Ultimate brand recognition

Sixt is a global superbrand. Operate under our banner and your reputation starts out as second to none. Almost overnight, the levels of recognition, trust and expertise you enjoy will grow by a significant factor.

Corporate Social Responsibility

We even run a Corporate Responsibility Programme, Drying Little Tears, which was founded by Regine Sixt to help children around the world. Over 5,000 Sixt employees support it. Join forces with us and not only will you turbocharge your business, you’ll do good for society, too.

Sixt International Pricing Support

We will support you with the initial pricing set-up for your territory in all Sixt reservation channels. Our Pricing Managers will consult you to be priced competitively, to constantly monitor your rates and the incoming reservations and to optimize your utilization and revenue per day.

Rental Software

We offer Franchisees full use of the Sixt rental software. With this software you receive your reservations, prepare your rental contracts and invoices, and manage your rates and your fleet.


We've been in business for 100 years, we're still growing fast. Our franchise partners are part of the key factors to our success. Learn about our Partner's experiences in the Testimonials below:


Joining with Sixt was a milestone. Their expertise has taken our business to new levels in growth, service and customer satisfaction.

Frantisek Paces
Sixt Franchise partner Czech Republic
Partner since 1998


Like Sixt we are family owned and managed. We made the decision from the start to fully take on the Sixt identity. Our business has grown further with the new opportunities that have opened up with Sixt rent a car.

Peter Sjöblom
Sixt Franchise Partner Sweden
Partner since 2003


We have always felt the unconditional support of the Sixt headquarters executives through this process, regardless of time and distance.

Oscar Rodriguez
Sixt Franchise Partner Mexico
Partner since 2009

We are searching for strong, energetic franchisees that are interested in long-term partnerships.
Apply now and become part of the Sixt family!

Inquire Now